How Pharmacist Steve Hoffart is Building a Loyal Following & Driving Supplement Sales With His YouTube Show

by Matt Johnson | Sep 24, 2026 | Case Study

The Challenge: Loyalty & Sales Steve Hoffart, a compound pharmacist and industry advocate based in Houston, came to us with a challenge.  He’d built an impressive social following of over 500k (now over 1 million) followers. But he knew that Instagram and...

How Dr Christopher Broyhill Promotes His Book & Builds Personal Brand with a YouTube Show

by Matt Johnson | Sep 24, 2026 | Case Study

The Challenge I like to refer to Dr Chris as ‘understated cool.’ A former A-10 Warthog pilot who writes a series of action novels with a fighter pilot hero. But by day, he’s the top expert on compensation in business aviation. If you’re a pilot, mechanic or support...

How Alex Krutz Stays Top of Mind with His Video Show to Create Consulting Opportunities 

by Matt Johnson | Sep 24, 2026 | Case Study

Alex is the Managing Director of Patriot Industrial Partners, a consulting firm for manufacturers in mission-critical industries like aerospace, defense and energy.  Alex came to us after wrapping up a stint as the Deputy Assistant Secretary of Manufacturing at the...

How Tom Cafarella Builds His Coaching Brand & Reaches Right-Fit Clients With His Video Show

by Matt Johnson | Sep 24, 2026 | Case Study

The Challenge Broker and investor Tom Cafarella came to us in 2018 with an idea: He wanted to help real estate agents become investors. Tom knew from experience that many homeowners were better off selling to an investor, and agents were already in the homes having...

How Marki Lemons Ryhal Uses Her Video Show to Support Her 7 Figure Speaking Business

by Matt Johnson | Sep 24, 2026 | Case Study

The Challenge Marki was speaking consistently when she came to us. But she was hustling hard for every gig, and not getting paid what she was worth. She wanted credibility and authority. She wanted higher fees. The show did that and much more. But we didn’t just...

Case Study: How Jeff Cohn Built the #1 Show for Real Estate TEAMS, Creating Millions in Revenue

by Matt Johnson | Sep 24, 2026 | Case Study

Jeff Cohn first came on the scene as the founder of Nebraska’s #1 selling residential team, which scaled from 80 to 580 deals/year in only 4 years. Since then Jeff has co-founded a variety of adjacent businesses, including title, insurance, phone prospecting, property...

Case Study: How Craig Picken Built a Powerhouse Personal Brand with a Hyper-Focused Video Show

by Matt Johnson | Jun 9, 2025 | Case Study

Snapshot Summary Craig Picken, a specialist recruiter in the aerospace industry, needed to compete with the massive brand recognition of a publicly traded recruiting firm. MicroFamous launched The Aerospace Executive, leveraging Craig’s expertise as a former fighter...

Case Study: How a Title Company and REALTOR® Association Created a Hyper-Local YouTUbe show

by Matt Johnson | Jun 9, 2025 | Case Study

Navi Title, Arizona’s largest title company, and WeSERV, the Phoenix-area Association of REALTORS®, partnered with MicroFamous to launch a video show to boost Navi Title’s profile among agents and add value for WeSERV members. Branded around “the 13%” of...

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