The Challenge

Marki was speaking consistently when she came to us.

But she was hustling hard for every gig, and not getting paid what she was worth.

She wanted credibility and authority. She wanted higher fees.

The show did that and much more.

But we didn’t just launch a Marki talk show or an industry show.

We worked to find her big idea. A promise she could make to her audience.

We hit on Social Selling Made Simple. It was perfect for her audience of women over 50 in real estate.

The Early Win

As the show continued, she started noticing the difference when she was negotiating her speaking fees. Event organizers weren’t pushing back on her fees like they used to.

She had hit a new level of credibility and authority, which gave her new leverage. That in turn gave the confidence to raise her speaking fees. And event organizers kept sending checks.

“I raised my speaking fees 40% within 18 months of the show launch.” – Marki

The difference in speaking fees alone over the course of a couple years would have meant a 10X return on the time and resources she put into the show. 

But then the show created a bunch of other opportunities.

“The show led to everything else, but you repurpose it into a bunch of different forms, different length, Books then this then that right? So It would be time for a new book to come out and it would be based on the shortened interviews, giving it to women in a different format. Maybe doing a one-step checklist for each episode. 

I know how I’ve had the opportunity to leverage the show…there’s no way NAR would have picked me as the host of Drive with NAR had there not been a Social Selling Made Simple.”

In 2020 when her speaking income basically went to zero, the show helped float her through.

Giving her the raw material for self-published books she sold to her audience along with journals and T-shirts. 

She collaborated with the National Speakers Association, and used show content in the foundation of her group membership program. That made building, launching and sustaining the program a much easier lift. The membership program is now one of her key income streams. Best of all, it’s recurring revenue – a rarity in the speaking world.

In fact, other speakers want to learn how she’s done it.

The BEATS conference, which brings speakers and educators together with the trade associations who hire them, brought Marki in for a special speakers-only session.

The topic? How to Build a 7-Figure Speaking Business.

Now Marki is positioning herself for another big jump. 

She’s building on the credibility from Social Selling Made Simple and her speaking career.

“What it’s done essentially has given me credibility for coaching, mentoring and working in a high-performing female dominated industry.”

Making the leap from the real estate niche to the world of high-performance women going through menopause and perimenopause.

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