COACHES, SPEAKERS & AUTHORS ARE GOING 'ALL IN' ON VIDEO IN 2026... THEY'RE ABOUT TO RUN INTO 3 HIDDEN TRAPS
This 4 minute video could save you $1,000s on content production, and prevent mistakes that result in…
- lost coaching clients
- missed speaking opportunities
- sluggish sales of your book, courses and high-ticket programs
Once you’ve watched the fast-paced video, if you’d like to guarantee you avoid these 3 traps, click the button below to schedule your Free Brainstorm Call.
This takes you right to our calendar booking page.
You Are Not Ready for the ‘TRUST APOCALYPSE” We Have Entered.
From the desk of Matt Johnson
Founder & Author of MicroFamous
“FAKE. Probably an AI avatar reading a ChatGPT script.”
Have some testimonials from happy clients on your website, with real results that back up your claims?
“The best way to NEVER be on my show is to ask.” (John Schuchman – Real Estate Survival Guide)
But wait, there’s more!
7 figure ads agencies in our space are failing.
Free + shipping book funnels are a pipe dream for most.
Algorithms push the posts that get the engagement Facebook and Instagram are looking for.
People who love being a content creator more than they love being a true expert or thought leader.
And if that’s not you, you’re being squeezed out.
But you do have a choice.
You can keep going as-is, and live with the consequences as you’re gradually squeezed out and rendered invisible online, or…
You can respond aggressively.
Knowing that with the right strategy and execution, you can still WIN.
Our service takes care of the execution, check out the How It Works video below for a complete overview.
I laid out the strategy in my book MicroFamous, showing exactly how specialized coaches, speakers and authors use content to become famously influential to the right people.
Not by shouting louder and more often…but by changing what you say, why you say it, and who you say it to.
When you’re armed with the MicroFamous strategy, you’ll…
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make different and better decisions
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craft a different and better message
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publish different and better content
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polished YouTube video show
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audio podcast
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email newsletters
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social content
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clip videos
We’ll review your current content, your biggest leverage points for improvement, and see if you show has a ‘Winning Formula.’
You’ll also know if our service is a potential fit and worth a deeper conversation.
In 10 years of pattern recognition of 100+ highly specialized experts and thought leaders, I’ve come to believe…
The coaching clients you want, the speaking gigs you want, the book sales you want…are all determined by the content you’re publishing right now.
I hope you’ll read the rest of this page carefully, and choose to respond aggressively with our team’s support.
To your success,
Matt
From ‘Content Hamster Wheel’ to the ‘Big Leagues’ of Thought Leadership
Go from scattered social posts & guest spots to owning a content machine.
Where every video, podcast, email newsletter and social post work together, delivering one unified message.
Why You’re Stuck on the Content Hamster Wheel
Freelancers….
Loveable but Limited
They execute, they don’t strategize.
You still hold every hand, build every system, & make every decision. You carry 100% of the mental load.
Do It Yourself…
Back to the Grind
When everything falls on you, content takes a backseat to sales calls, operations, & family. Content is inconsistent, quality varies, breakthrough never comes.
Research Mode…
The Killer of Dreams
Hours of Hormozi videos, marketing podcasts & email newsletters…
No long form content of your own getting published.
The True Cost of Staying Stuck
Lost Coaching Revenue
If you’re creating content & managing freelancers instead of coaching clients…
10 weekly clients at $250/hour
Lost because those clients never found you…
That’s $2,500/week lost.
$125,000 lost coaching revenue per year
Missed Speaking & Sales from Stage
Just one lost speaking gig because organizers haven’t heard of you, & never found your content…
where 5 people would have asked about your $5k offer…that’s an invisible…
$25,000 lost pipeline
per event
How to Escape the Content Hamster Wheel
You Record Video.
We Handle Everything Else.
Block an hour on Tuesday.
Pick one of the provided topics & scripts.
Record raw video.
The following Thursday, the fully edited & optimized episode hits YouTube, podcast apps, social media & your subscribers’ inboxes.
You never touched an editing tool, wrote a subject line, or uploaded a file.
How the Plug & Play Content Machine Works
We give you systematic content strategy.
Each month you’ll receive 8-10 video titles & topics, based on trending formats, paired with your content & goals.
Plus helpful support materials:
- intro scripts
- video outlines
- complete slide decks
Never run out of video ideas.
You record raw video
- Talking head videos
- Guest interviews
- Client case studies
- Speaking event footage
Never run out of options.
We turn raw video into polished content
In 7 business days, we handcraft…
- Broadcast-quality YouTube video
- Audio podcast
- Email newsletter
- 2 Video clips
- 3-5 Social content assets
Never worry about AI slop.
Deliver a Single, Unified Message
every client engagement starts by uncovering your “signature talk”
Before you’ve even launched your show, you have a powerful title, outline & basic script for a Signature Talk…ready for stages, webinars, & guest interviews.
Speaker coaches charge $5k to $10k for this.
It’s a natural outgrowth of the process of mapping out your beliefs and bold opinions. Your Signature Talk then becomes the ‘north star’ for your content machine. So all your content works together, delivering a single, unified message.
watch the full deep dive into how it works
Click the Play button below to watch a full walkthrough of our Plug & Play Content Machine and done-for-you client experience. See how we built & fine-tuned it for coaches, speakers & authors like you.
This takes your right to our calendar booking page.
What Happens When you Plug Into the Machine
Marki Lemons Ryhal
Pro speaker, Coach, Author
“In the past 5 years, Matt & the team have made me MicroFamous! As a result, we partner with the top brands in real estate & grace 100+ stages a year.”
She was also able to raise her speaking fees 40% within 18 months.
Craig Picken
Executive recruiter & Speaker
“The show is doing exactly what I wanted it to do! Amps up my presence in the industry & enhances my credibility. Every week or so I have someone in my industry reaching out to say they love the show!”
One Fortune 500 CEO had his executive team listen & discuss Craig’s show every week!
Jeff Cohn
Coaching firm owner & Speaker
“Matt & his system has built my personal brand from scratch, directly contributed to over 7 figures in revenue from our workshops, live events & coaching!”
Video show has driven 70% of revenue, helping Jeff dominate his affluent niche for 8+ years.
Lance Billingsley
Title Company VP & Author
“I go into a room and talk to 40,50 agents. Half of them will say “I’ve never heard your show but I’ve seen the posts” The other half will say “I listen to it every week.”
Got 2,000 signups for live broadcast of his first episode, & sponsors offset 80% of podcast production.
As a MicroFamous client, your content ecosystem should feel lighter, not heavier.
If, after 90 days, you don’t feel that we’ve drastically cut your content management time & hassle to the bone, eliminating freelancer babysitting, low-value tasks & back-&-forth decisions…
Tell us, & we’ll refund your last month of production & help you smoothly transition off our service.
invest in your future…and your sanity
strategy & Launch
Simple, fast-paced Zoom calls where you give feedback & make decisions. Our team handles everything else.
- Uncover your “Signature Talk” – $5-10k value alone
- Content Strategy Mapping
- Communication Style Analysis
- Competitor analysis
- Format research & tailored recommendations
- Design & branding across YouTube, podcast & email
- 36-step YouTube optimization process
- Email newsletter setup
- Blog setup or website integration
- Camera, mic & lighting setup
- Microphone and/or lighting provided
- Coaching for on-camera presentation
- Social Media Buzz Plan
$4999
One Time Fee
monthly production
You record video. We turn raw footage into a professional video show and content machine.
- 2 Video episodes published to YouTube & Spotify
- 2 Audio episodes published to Apple Podcasts
- Pro-editing with fast-paced intros to boost engagement
- Custom YouTube Thumbnails
- 4-6 Video Clips – Handcrafted & published as YouTube Shorts, IG Reels, FB Reels, etc.
- Weekly Email newsletter- Human-written & optimized for your unique audience
- Weekly website blog post
- Weekly social content
- Weekly Production Updates
- Monthly Analytics & Performance Reports
- Monthly Video Titles & Topics
- Monthly Content Strategy Calls
$1599/mo
you have two paths from here
Stay on the Content
Hamster Wheel
Juggling freelancers, researching, & watching lesser experts take the stages & clients you want.
Schedule Your Free Brainstorm Call
In 15min, you’ll walk away with actionable ideas for your long form content. You decide if partnering with MicroFamous is worthy of a deeper conversation.
Next Step: Free Brainstorm Call
Discover if your show idea has a ‘Winning Formula.’
In 15 minutes, we’ll cover…
- Your current content
- Your biggest leverage points
- Ways to brand & package your content to hit your unique goals
It’s free, fast-paced, & direct.
This takes your straight to our calendar booking page.
faq section
Q: What if I want to create more content?
A: Love the enthusiasm! We’ve found it better for clients to start with a sustainable cadence (2 videos/month) that supports weekly publishing. Once you see momentum, we can increase your recording pace, expanding the number of videos we release for you each month.
Q: What if my schedule gets crazy & I can’t record?
A: We look for content EVERYWHERE…speaking gigs, guest interviews you’ve given, coaching call recordings, trainings, webinars, etc. We proactively bring you ideas
& then create content to maintain your weekly cadence.
Q: How is this different from just hiring a freelance video editor?
A: A freelance editor executes. They take what you give them and make it look good. You still make every strategic decision. You still decide what to record. You still carry 100% of the mental load.
Q: What if I have multiple business ideas or topics I want to cover?
A: Not uncommon. Usually a sign that there’s positioning work to be done. During the Launch Process, we uncover your Signature Talk, which helps prevent spreading yourself thin on topics or confusing the audience.
MicroFamous…Engineering the Ultimate Result
MicroFamous means famously influential to the right people.
Not everyone. Just the people you want to serve.
That’s the ultimate result we engineer for clients.
In the MicroFamous book, you’ll find an uncommon strategy to build real influence in an untrusting world.
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