by Matt Johnson | Jul 29, 2021 | MPPS
1. Your Podcast drives home your C&C Idea Your Clear & Compelling Idea is the living, beating heart of your business. It’s the idea that creates demand for your coaching by communicating your value and who benefits the most from that value. Take...
by Matt Johnson | May 26, 2021 | MPPS
Outine: – Run before Crawling – trying to attract a mainstream audience too early. not niched down enough to stand out – Too general – Choosing a message that’s too diluted to get traction – Choosing a title that doesn’t...
by Matt Johnson | May 26, 2021 | MPPS
When I work with clients to launch their podcast, one of the areas we spend the most time on is uncovering their Clear & Compelling Idea. It’s the single idea that their podcast will be based around, and typically it’s the big mindset change or belief change they...
by Matt Johnson | May 26, 2021 | MPPS
Social media is where everyone’s mind goes when we think of promoting a podcast. They think of sharing clips, quote images or audiograms like this: And those are fine, they’re like billboards for a podcast. They mostly fly by in people’s feeds. But here’s the dirty...
by Matt Johnson | May 18, 2021 | MPPS
Introverted experts are in a no-win situation right now. Specifically, those who want to serve people and make an impact. You might call yourself a coach, a consultant, a speaker or an author. To me it’s all the same. You have a drive on the inside to teach,...
